Back again to the fore the question of whether free or not consultation of online newspapers. This time the problem arises in the protest of many everyday Americans who point the finger at the owners of news aggregators: it seems that they earn merely illegally exploit the information collected and published online by the editors of newspapers and periodicals. He says its also The Guardian, defining "unethical" the aggregator of Google and the chorus of protests is not lacking the great Murdoch who, as owner of the Wall Street Journal has put his mouth on the subject. In fact, the aggregators are limited to sound automatically at the network, to offer a short summary of the news and then send the user at the source where you can learn the complete and detailed. Murdoch moves the heart of the matter, the theoretical non-recognition of the authors of the news from users of the system feeds, the usual problem of the economic model of free decreeing vanished era of online news.
A fact of which we can all be more or less certain is that Internet surfers are accustomed to a world in which the contents are free, free, free (and however, already pay to use the connection). This goes for any content, music, video, documents, and also applies in the field of information. The only reason able to change this habit must relate to something that can be perceived by you as a really valuable and useful (as is the case for economic and financial news sites, which are often an essential tool for those working in finance). In most cases, therefore, those seeking information on the Internet is not willing to pay them. The publishers have now landed in the network had to deal with this attitude of the users, because every newspaper has as its primary goal to inform but to survive has to deal with economic constraints.
Currently there is no single model of economic livelihood, but many strategies: consultation on payment of a subscription, but not very successful, and the free consultation with advertising, which allows the user to obtain information for free but in the context of advertising. The risk here is that you develop forms of advertising is too invasive to force you to pay attention to advertising that would otherwise be ignored, and the pay-per-use, with which consultation is free but news of the offer of the site is differentiated by a series of value-added services fee (for example, the ability to search the archives, information services via SMS, etc.) then you can use the syndication : the sale of content created for your site to other companies on the Internet or outside the network.
The fixed point of view not to be missed is that there should be based on the needs of readers / users that need to be met more and more. In my opinion Carelli (in G iornali and journalists from the network) is not wrong when he says that the future of online newspapers perhaps lies in the ability to weave a close relationship with their users, an interactive relationship through which readers can exercise their desires and to offer journalists information rich and constantly updated.
A fact of which we can all be more or less certain is that Internet surfers are accustomed to a world in which the contents are free, free, free (and however, already pay to use the connection). This goes for any content, music, video, documents, and also applies in the field of information. The only reason able to change this habit must relate to something that can be perceived by you as a really valuable and useful (as is the case for economic and financial news sites, which are often an essential tool for those working in finance). In most cases, therefore, those seeking information on the Internet is not willing to pay them. The publishers have now landed in the network had to deal with this attitude of the users, because every newspaper has as its primary goal to inform but to survive has to deal with economic constraints.
Currently there is no single model of economic livelihood, but many strategies: consultation on payment of a subscription, but not very successful, and the free consultation with advertising, which allows the user to obtain information for free but in the context of advertising. The risk here is that you develop forms of advertising is too invasive to force you to pay attention to advertising that would otherwise be ignored, and the pay-per-use, with which consultation is free but news of the offer of the site is differentiated by a series of value-added services fee (for example, the ability to search the archives, information services via SMS, etc.) then you can use the syndication : the sale of content created for your site to other companies on the Internet or outside the network.
The fixed point of view not to be missed is that there should be based on the needs of readers / users that need to be met more and more. In my opinion Carelli (in G iornali and journalists from the network) is not wrong when he says that the future of online newspapers perhaps lies in the ability to weave a close relationship with their users, an interactive relationship through which readers can exercise their desires and to offer journalists information rich and constantly updated.
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