This morning I read the book of Mark Pratellesi, New Journalism, and I found some pretty interesting ideas in the section on the post-Internet newspaper. If anything is killing print, it is said that the senior manager is the web, which could become a rather convenient excuse. The crisis of the newspapers it before the internet: the decline in sales becomes unstoppable in the 90's, when the network was in its infancy. The crisis, however, was underestimated by the publishers, because the copies but lowered advertising revenue remained high. Only with the crisis of the revenues side (those combined with the newspapers) and advertising has exploded the concern of the fate of newspaper paper.
Since it is now obvious that newspapers can not fight with online information on the ground of the exclusivity of the news (which come first in a network) you must move the challenge on the quality of information. Here, then, that in a when we have forgotten the figure of the journalist who uses the sidewalk in search of news and we replaced it with the edge of your PC, Pratellesi dusts off an old idea: "The newspapers must return to impose an agenda setting using power that other means have not: a number of journalists to be sent out to search for news, ideas, ideas first hand. We must rediscover the value of the witness free, intelligent, curious, able to get as excited about what that will fascinate the readers. " An idea anachronistic compared to the current context? Maybe, but I like the concept ...
The author then proposes a list of activities on which the papers should focus on recovering a prominent role information:
- build a strong influence on the community through investigative journalism.
- dedicated to the interpretation of events explaining the context and providing in-depth analysis.
- maintain a profile of strong reliability.
- publish exclusive interviews.
- to produce interesting and reliable reporting.
- give opinions on current issues.
If a good strategy primarily on the knowledge part of the "enemy", the author invites the question: What value the reader on news sites? The answer is that one of the strengths of online newspapers is interactivity, because it makes readers feel as active parts of a community contributing, through their choices and opinions, the selection of news. This is a good starting point. Pratellesi suggersice create a link between that site and might bring the newspaper readers, making them feel involved even the choices of the second. How? For example, asking them what topics they would like to see explored in the newspaper. Or reserving a space in the newspaper to publish the best work of readers online. These are obviously only a hypothesis, but the trial is certainly a good way to ensure the coexistence between the two media.
Since it is now obvious that newspapers can not fight with online information on the ground of the exclusivity of the news (which come first in a network) you must move the challenge on the quality of information. Here, then, that in a when we have forgotten the figure of the journalist who uses the sidewalk in search of news and we replaced it with the edge of your PC, Pratellesi dusts off an old idea: "The newspapers must return to impose an agenda setting using power that other means have not: a number of journalists to be sent out to search for news, ideas, ideas first hand. We must rediscover the value of the witness free, intelligent, curious, able to get as excited about what that will fascinate the readers. " An idea anachronistic compared to the current context? Maybe, but I like the concept ...
The author then proposes a list of activities on which the papers should focus on recovering a prominent role information:
- build a strong influence on the community through investigative journalism.
- dedicated to the interpretation of events explaining the context and providing in-depth analysis.
- maintain a profile of strong reliability.
- publish exclusive interviews.
- to produce interesting and reliable reporting.
- give opinions on current issues.
If a good strategy primarily on the knowledge part of the "enemy", the author invites the question: What value the reader on news sites? The answer is that one of the strengths of online newspapers is interactivity, because it makes readers feel as active parts of a community contributing, through their choices and opinions, the selection of news. This is a good starting point. Pratellesi suggersice create a link between that site and might bring the newspaper readers, making them feel involved even the choices of the second. How? For example, asking them what topics they would like to see explored in the newspaper. Or reserving a space in the newspaper to publish the best work of readers online. These are obviously only a hypothesis, but the trial is certainly a good way to ensure the coexistence between the two media.
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