problems on the network. Nielsen says ... Among 
In class we mentioned last Friday, marginally, also the subject of advertising on online newspapers and, more generally, on the net. At the invitation of prof. I went to watch the latest data on the subject. The data source is Nielsen
, a valuable source when it comes to data as it offers online, among other things, marketing information and market measures. Let's look at
Media Monthly Report April 2009: The advertising is going through a difficult time in the first two months of this year there is a drop compared to the corresponding period of 2008. The reduction applies to all media (including the press as a whole, radio, cinema, etc..), With the exception of the Internet!
The decline in advertising is part of a more general phenomenon of reduced investment in the economic downturn. Internet had already given a positive signal in 2008 over the previous year, and even 2009 was opened with the same trend, however, inserting a growth that has lasted for years. There are many ways to advertise online, but the most prized by investors is the 'banner
AD. What is? Basically it is a system for management of advertising campaigns on a site, in the form of banners and buttons. It is expected that in the coming year, bids for major advertisers will be made up of Internet and broadband. With the growth of video entertainment services (web TV, IPTV, HDTV) create new opportunities for contact with the end user. These innovative forms of advertising are definitely competitive advantages compared to advertising in traditional media: the ability to seek a more specific, more segmented and profiled, in addition to the greater immediacy and efficiency. Another slice of opportunity is represented by mobile broadband, data penetration, almost universal, mobile phones and their development in terms of multimedia services.
In class we mentioned last Friday, marginally, also the subject of advertising on online newspapers and, more generally, on the net. At the invitation of prof. I went to watch the latest data on the subject. The data source is Nielsen , a valuable source when it comes to data as it offers online, among other things, marketing information and market measures. Let's look at Media Monthly Report April 2009: The advertising is going through a difficult time in the first two months of this year there is a drop compared to the corresponding period of 2008. The reduction applies to all media (including the press as a whole, radio, cinema, etc..), With the exception of the Internet! 
The decline in advertising is part of a more general phenomenon of reduced investment in the economic downturn. Internet had already given a positive signal in 2008 over the previous year, and even 2009 was opened with the same trend, however, inserting a growth that has lasted for years. There are many ways to advertise online, but the most prized by investors is the 'banner AD. What is? Basically it is a system for management of advertising campaigns on a site, in the form of banners and buttons. It is expected that in the coming year, bids for major advertisers will be made up of Internet and broadband. With the growth of video entertainment services (web TV, IPTV, HDTV) create new opportunities for contact with the end user. These innovative forms of advertising are definitely competitive advantages compared to advertising in traditional media: the ability to seek a more specific, more segmented and profiled, in addition to the greater immediacy and efficiency. Another slice of opportunity is represented by mobile broadband, data penetration, almost universal, mobile phones and their development in terms of multimedia services. 
0 comments:
Post a Comment