Saturday, May 9, 2009

Better Face Wash Neutrogena Or Cetaphil?

newspapers online: The Republic

During the last lesson we learned that The Republic is followed by most of us as the first online newspaper. Why? The reasons are varied: from the simple habit (in the family reads the paper version always) the fact that it is faster than the updates in the Courier, or because it is closer to their political party.

The Republic is one of the newspapers on line to have a more integrated entertainment than advertising content online Italian newspaper. The online version is pretty much the transposition of the journal paper. The life of editors (of the newspapers in general) is similar in terms of those web of paper. There are times when there is no rush to upgrade, related to the peak use of the Internet: usually during the lunch break and after 18. The construction is such that no journalist chasing the pace of writing. Nevertheless, the site has its creativity and dynamism of its very strong compared to what is the traditional aspect of the first page paper. The choice of home page, even compared with a year ago, is to make the first page, at least in its upper part, is devoid of advertising. It will then adopt an attitude if we want more "subtle" but at least more respectful of the navigator: advertising is not seen immediately, but pops up when there's a pop up or is placed before watching a video, etc. Compared to the past, however, the difference is considerable: in principle, the advertising was intrusive, elegant POPC, mixed with the texts. The choice of a change was required, but also prompted by two reasons: you get to manage the overseas advertising on the web in different ways and advertising Traditional does not pay more. It 'still present in the home page, in the second half, and not always autodenunciata as such: for example, some parties are considered as ads but they are advertising the same applies to parts considered but are still branded services. Some lead to a special advertising partnership. In any case, it will never leave a blank space on the page, all available space is used, a little 'commercial reasons and a bit' to put the keys and access so that the site is counted in the research of engines. There are also systems aggregators of advertising related to the content of the article (cross marketing). The home page is extremely
long, has a very large scrolling. Has everything you could need: news, columns, spaces for interaction, information service, the multimedia part. It 's a fairly traditional construction: the important part is on the left, the part with the column headings and against - the menu is toggled. It is considered primarily the left side so that something else is still as you are going to spend some time voluntarily.

Other obvious characteristics are very much space and color. The printed newspaper suffer the limitation of choice, in an article, only a photo, while in the newspaper, you can create online photo galleries. The photograph on the Web is of great impact, allows you to enter more in the news. The photos are seen and sometimes much more of the same video. This tool has therefore a great advantage but also a major limitation: the delegation to the pictures (and video) gives a sort of excuse for a journalist for not having to work too much on the text. The problem we have here in Italy is that you write for the web only for what you write summaries and then insert the news paper. There is in fact a demand for a purely online journalism. Hardly a newspaper online is a new stand-alone text, insert only the agencies. The online editors are formed from 10% (wanting to be generous) of journalists of writing paper. But it is not everywhere: in other parts of the world because the Web is also a journalism investigative journalism, which will appear exclusively on the web. It is not the same thing on the internet and write on paper. Why? It 'obvious that the information on line has some peculiarities, related to the characteristics of the internet, which makes it very different from that of traditional media. And the first obvious feature is the speed. The risk is that the technology conditions the way we write. Looking at the home page of The Republic we can see that there is no text but only titles and the text is longer than four lines. Here it is incorrect to speak of on paper line, because it's a pool of news agencies, photos, news, commentaries, editorials, and opportunities, through interaction, to comment on (an innovation taken a bit 'too literally: For every news there Hundreds of comments that end up being no comments to other comments as a forum, and comments to the news).

The difference between web and paper of course also invests in the profession of journalist: the contracts of employment are different. The print journalist has more power, earn more, and generally there is no "down" to write to the online newspaper. Difficult to find signed pieces, but not known by the journalist's head. During the day, there are hardly any update of a story, there are only a reworking of the news agency, so there are no long texts. Even if, for example, a reporter wrote a piece published in the morning and is still in place, does not write an update on line during the day. This does not, unfortunately, not yet, in the minds of ours that journalism is still with the online version of superficiality, as an accessory to the press.

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