last lesson we saw how the online journalism is very important technology and not just the content. E 'possible to perform the hancements on the home page to increase access to a site. In this way you will have the results in terms of audience, advertising and management. The possible interventions we have seen are: optimization of titles, character optimization, outsource codes, "bread crumbs" (the script), optimization of the sources, optimization, or tags of the images and insert links as securities. What changes, for example, to turn a link in a title? The fact that the search engine look like the news. If the photos have their own behalf increases the relevance of the page on a given topic. Outsourcing means not to complicate the code page, which will load faster. It is therefore of little tricks that may be useful to create a site (in our case, a news site) of good quality.
Another issue raised is the difference between meta keywords and meta description: what you see and what you see. The
keyword meta tag is intended to indicate a list of keywords related to the contents of the web page where the tag appears. The choice of words is important because the keywords identified should then be used in the text on the page. Obviously you must not overdo the number of words, but to concentrate on the more "representative". The
meta description tag is intended to provide the search engine a brief description of the contents of the page. The text must then be a brief summary of the topics covered and should emphasize those topics that might interest the reader, as this meta tag is often reported by the search engine queries made by users. The content of this tag should give the user the search engine an idea of \u200b\u200bwhat they find on the page. The description should be simple, effective and discursive. The spectacle of the content is counterproductive, because all the text should be used to communicate information to the reader and not slogans.
In conclusion, those who want to create a good news site can not naively rely solely on the strength of content. These are certainly crucial to keep the player on your page, but first the reader must get to that page. The operator of the website must then pay attention to those techniques that can bring your site to achieve good positions in search results of engines. The main parameters (but not only) on which sites are "promoted" are the text content (if the subject is wanted), and keyword popularity (the number of links). On the web there are several "manual" to help the site manager for its optimization: one such example is " motoricerca , guide the positioning of websites in search engines, "to which I referred to writing this post. Well, we journalists must develop a" thinking computer ".
Another issue raised is the difference between meta keywords and meta description: what you see and what you see. The
keyword meta tag is intended to indicate a list of keywords related to the contents of the web page where the tag appears. The choice of words is important because the keywords identified should then be used in the text on the page. Obviously you must not overdo the number of words, but to concentrate on the more "representative". The
meta description tag is intended to provide the search engine a brief description of the contents of the page. The text must then be a brief summary of the topics covered and should emphasize those topics that might interest the reader, as this meta tag is often reported by the search engine queries made by users. The content of this tag should give the user the search engine an idea of \u200b\u200bwhat they find on the page. The description should be simple, effective and discursive. The spectacle of the content is counterproductive, because all the text should be used to communicate information to the reader and not slogans.
In conclusion, those who want to create a good news site can not naively rely solely on the strength of content. These are certainly crucial to keep the player on your page, but first the reader must get to that page. The operator of the website must then pay attention to those techniques that can bring your site to achieve good positions in search results of engines. The main parameters (but not only) on which sites are "promoted" are the text content (if the subject is wanted), and keyword popularity (the number of links). On the web there are several "manual" to help the site manager for its optimization: one such example is " motoricerca , guide the positioning of websites in search engines, "to which I referred to writing this post. Well, we journalists must develop a" thinking computer ".
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